Chapel Hill resident Prue Meehan is taking to the Internet to take a stand against alcoholism.
About two weeks ago, Meehan launched the web site, Women of Substance, to help raise awareness about alcoholism among affluent women.
She said preparations for the website have been under way for more than a year.
Meehan decided to start Women of Substance after several of her friends died of alcohol-related illnesses in the last 10 to 15 years, she said.
“It’s a silent problem,” she said. “People don’t talk about it.”
In the past, Meehan, formerly president of the Mental Health Association in Orange County, helped sponsor a study of alcoholism in retirement communities and created a scholarship for the UNC School of Social Work.
Libbie Hough, client strategist and business development leader for the Orange County marketing company Comma, helped Meehan create her website.
Hough said her background in social work and mental health issues has led her to select marketing projects that are meaningful to her.
“We tend to think of these women having everything they need,” she said. “But it’s that very construct that keeps them from getting the help they need.”