He walked in, took his place at the podium, and immediately dropped his head for a few seconds as he began to gather his thoughts.
As reporters swarmed him — each one delicately placing their recorders just feet from his mouth — football coach Larry Fedora let out a sigh of dismay.
He lifted his head, and then he began.
“Very disappointing performance by the Tar Heels today,” he said after North Carolina’s 55-31 loss to East Carolina.
“It’s hard for me to find something positive from the sidelines.”
The Pirates (3-1) defeated the Tar Heels (1-3, 0-1 ACC) in Chapel Hill for the first time since 1975 when they walked away with a 38-17 victory.
Under the leadership of quarterback Shane Carden and running back Vintavious Cooper, ECU showcased its offensive prowess quickly, and grabbed an early lead just over three and half minutes into the game — a lead it wouldn’t relinquish.
Carden threw for 376 yards with three passing touchdowns and three rushing touchdowns. Cooper rushed for a career high 186 yards, good for 18 yards shy of tripling UNC tailback A.J. Blue’s 68 yard rushing performance.
The Tar Heels accumulated more penalty yards, 94, then rushing yards, 67, which paled in comparison to ECU’s 227 rushing yards.