Remodeling the space, owners George Draper and Michael Rosenbacher wanted to start a new chapter with the opening of The Strowd, an upscale bar and nightclub that overlooks East Franklin Street.
The club is celebrating its grand opening Thursday at 6 p.m. It will feature a performance from local jazz band Tea Cup Gin.
“We had a bit of a soft opening, with a few private events, but the word of mouth has been phenomenal,” Rosenbacher said. “Now we really just want to officially welcome everybody to our spot and show them what we’ve done.”
The Strowd’s opening follows the closure of Players nightclub in June.
After obtaining a building permit, Draper and Rosenbacher embarked on a six-month renovation process for the 5,000-square-foot facility.
The renovations include completely redone floors and bathrooms, a revamped bar area, walls that would expose more of the old-style brick and the removal of the dropped ceiling. The club is decorated with art divided into four sections: bar, dance floor, lounge and VIP area, and a separate seating area near the windows that overlook Franklin Street.
“The space that was up here was just so outdated, it’d been there for about 25 years,” Draper said. “Even once we made the decision to give it a facelift and started gutting everything out, I had no idea it was going to turn out as nice as it did.”
Draper said that despite the remodel, The Strowd has retained some of the essence of its predecessors by maintaining a similar layout, with the bar and dance floor in the same locations.