The newest addition to the Chapel Hill scene, Silverspot is described by CEO Francisco Schlotterbeck as a high-end, sophisticated movie theater experience located at 201 S. Estes Street at University Place.
Schlotterbeck said Silverspot opened their first location in Naples, Florida in 2009, and just opened a second movie theater in Coconut Creek, Florida. Senior Director of Marketing Randi Emerman said she was enthusiastic about opening their newest location in Chapel Hill.
“We found a great location and worked with a great developer,” Emerman said.
Emerman said what makes Silverspot different from other movie theaters in the area is they will show operas, ballets and even live theater.
“We play a lot of alternative product like art films and foreign film,” she said. “We want this to be a community center where everyone’s going to embrace it and enjoy themselves. It’s about that comfortable, perfect presentation so you’re immersed in the film.”
Silverspot offers large, cushioned leather seats in its theaters to achieve a comfortable aesthetic. Emerman said Silverspot also serves all their food in black containers and refrains from serving items that could be eaten loudly to minimize distractions during the movie.
At the concession stand, they serve food slightly atypical of a movie theater, including lobster rolls and sliders. Silverspot also offers a wide selection of alcoholic beverages customers can purchase while viewing their film.
Schlotterbeck said assigned seating is another thing that makes Silverspot unique. He said customers choose their seats ahead of time — they have the option of purchasing the ticket either at a kiosk at Silverspot or online with a $0.99 surcharge for ordering online.
