Floor seats have already sold out for the 2017 Jubilee concert, which will feature 2 Chainz.
Jubilee will be April 1 in the Carmichael Arena.
Booking the hip-hop artist has been in the works since August 2016, when the Carolina Union Activities Board began planning the concert.
“First we asked the agents for a list of artists that were within our budget range, and he was on the high end but it was still doable,” CUAB Concerts Committee Co-Chair Jordan Bermudez said.
Bermudez said booking 2 Chainz cost $125,000, a fee covered by a combination of student fees and revenue from last year’s Jubilee concert, which featured country artist and former UNC football player Chase Rice.
That concert and its reception led to an October genre survey administered by CUAB to gather student opinions on the concert.
“It kind of fueled the genre survey that we did at the beginning of the year to make sure that we catered to what the students wanted, and we based off of that. So that fueled that for sure,” CUAB Concerts Committee Co-Chairperson Ashley Westbrook said.
Students wanted a hip-hop act, which impacted the potential artists.
“I think for us, some other big contenders were like, Ty Dolla $ign, YG, people kind of that caliber,” Bermudez said.