American culture teaches a lesson of polarization, excess
I own a 64-ounce cup. 64 ounces. 1.893 liters. One half gallon. And it scares me. I saw it standing on the gas station counter next to the soft drink machine while I was paying for gas. It struck me as a little unnecessary and utterly American. "What's the point of a cup?" I thought. "To hold a portion of liquid that you intend to drink in one sitting. Otherwise, you would buy a bottle. Who is drinking 64 ounces of soda in one sitting? Is this really necessary?"