In February of 1999, I was asked by then Carolina Athletic Association presidential candidate Tee Pruitt to "light a fire under Fever's ass."
Tee felt that Carolina Fever had been apathetic in the past year, and I had to agree. So I thought long and hard: "How exactly do I get a bunch of students to stand and cheer?" The answer was in fact quite obvious: Make them an offer they can't refuse. Or, in other words, reward them for their effort.
So I asked Tee to make our block at basketball games bigger and better. I explained to him that I could market Carolina Fever to the students more effectively if I were able to guarantee them great seats. That is, if they were willing to work for them.
This seems to be where Fever has been misunderstood.
Everyone seems to think that Fever is easy. It's not easy at all; that's just the way we market it.
You don't see Carolina taking any prospective students to South Campus, do you? No, because in marketing you stress the good and downplay the not so good.
Ask any current Fever member; earning a basketball ticket through us requires a considerable amount of time. I'll prove it: We target two to three non-revenue sports (every varsity sport except football and men's basketball) games each week. Each of these games demands two to three hours of time. To have earned a basketball ticket for the exhibition games, a Fever member had to attend at least eight events. That's at least 20 hours of his time.
Compare this to the 30 minutes it takes students to walk to the Dean Dome to pick up a bracelet plus the two additional hours they will spend on Saturday morning picking up their tickets. That's a total of two and a half hours to obtain tickets to three games through a normal distribution. There's no comparison - 20 versus two and a half.
And no, 6 a.m. doesn't matter. It's obvious that Fever members deserve the basketball tickets they get.