Five to eight male cheerleaders in Carolina-blue uniforms gather near the band, grab a plywood board, lower it so Cottrell can get on and hoist him up high above their heads for the crowd to see.
As UNC fans go crazy and shout, "One ... two ... three," Cottrell's arms lower and raise his body on the crowd's calls, doing push-ups to match the number of points the Tar Heels have racked up.
The higher they count, the louder it gets, as the marching band strikes a note with every number.
Cottrell is UNC's "push-up guy," and he loves every second of it.
"It's just fun being up there. I am center stage," said Cottrell, a senior co-captain of the UNC cheerleading squad. "The students are there, the band is there and the spotlight is on me for a second."
And Cottrell, a journalism and mass communication major, knew he wanted the position before he even donned a uniform. "Before I even started cheering, I saw a guy doing push-ups at another school," he said. "I thought to myself, 'It would be cool to do that, be up in front of so many people with them all going crazy.'"
When the last push-up guy quit at the beginning of the 1999 football season, Cottrell got his chance to find out if the job was all he thought it would be. "We were at a game and the coach just said, 'OK, you do the push-ups now.' I was nervous and I just kept on hoping I wouldn't fall off," he said.
Assistant cheerleading coach Jim Paddison said Cottrell's energy made him perfect for the job. "Wayne gets up there, has a big smile, waves his arms and really gets the crowd into it," he said.
A year after his selection, Cottrell realizes the job takes more than a spirited personality.