After all, N.C. State wide receiver Koren Robinson set a conference record for freshman receiving yardage last season.
Factor in new coach Chuck Amato's pass-oriented attack and the arrival of strong-armed freshman quarterback Philip Rivers, and one would assume big numbers from Robinson this year.
But no one knew exactly how big those numbers would be.
Robinson has terrorized opposing secondaries this season, averaging a gaudy 120.2 receiving yards per game, good for second in the nation.
He's also first in the country in kickoff return yardage, averaging 36.3 yards per return.
"Koren Robinson is one of the best wide receivers in the league and probably in the country," North Carolina coach Carl Torbush said of the redshirt sophomore. "I thought he was good last year, and I think he's come a long way this year."
But despite the fluidity with which Robinson has raced past ACC cornerbacks and kick coverage teams alike, his transition from 1999 to 2000 was less than smooth.
The man who recruited Robinson, former Wolfpack coach Mike O'Cain, was fired after a 6-6 campaign. Robinson's easy-going personality had meshed well with the equally relaxed O'Cain, who is now offensive coordinator at UNC.
"Coach O'Cain is maybe more mild-natured, but Coach Amato is there, right on top of you, pushing you and trying to get the best out of you," Robinson said. "It was real hard to deal with, but I had to. He's the head coach and I'm a player, so I had to."