The costumed children go to the mall to participate in its annual Halloween trick-or-treating.
The University Mall sponsors activities in the mall from 6 p.m. to 8 p.m. where children can trick-or-treat at the different shops within the mall.
"There was an estimate of 500 kids, not including parents, from last year," said Allen Foster, representative of University Mall marketing department. "We had over 200 kids in the costume contest (last year)."
Several activities are provided for the children's entertainment, including a costume contest and a DJ.
Many children participate in the costume contest, which is divided into 11 categories.
For each category, a first-place prize of $25 is awarded.
"There are different categories and it varies by age group," Foster said. Children as young as newborns and as old as 13 participate in such categories as Cutest, Scariest and Most Original costume.
Lia Blue, a 12-day-old infant, won first runner-up for cutest costume in the newborn-to-10 month category with an orange pumpkin costume.
"The pumpkin I thought would be good for a baby," Lia's mother said.