The Robertson Scholars Program will automatically consider all prospective students who apply to either UNC or Duke for an opportunity to receive the scholarship.
The program allows the applicant to live and study on the campus to which they apply for seven semesters and spend the eighth experiencing the other university.
"Every applicant for freshman admission is being considered for this scholarship," said Jerry Lucido, associate provost and director of admissions.
"We have let all the counselors on our mailing list know about the Robertson Scholarship, and we have placed it on our Web site. We have also mailed brochures and information to thousands of prospective students."
The Robertson Scholars Program is funded by a $24 million grant from UNC alumnus Julian Robertson Jr. and his wife, Josie.
Recipients from both schools will come together for seminars and projects outside the classroom in hopes of fostering a productive relationship between the neighboring schools.
Lucido said the selection process is broken down into a series of three stages. "First, the admissions offices reads all of the files," he said. "We are marking and setting aside files of those students who we believe meet the criteria of Robertson scholars. Next we will have a committee that will review about 120 files and choose 40 finalists."
The 40 finalists for UNC will be invited for interviews during a selection weekend in March, Lucido said, after which, 15 recipients will be chosen.
Duke has a similar selection process that will narrow its 40 finalists down to 15 students to make a grand total of 30 Robertson scholars.