He shows up in Raleigh to play N.C. State and gets verbally abused. His manhood gets challenged. His intelligence gets questioned.
It happens every year. At 7-feet and 268 pounds, Haywood is a whipping boy for Wolfpack fans, one of the toughest crowds in the ACC.
And Haywood loves every minute of the attention.
"It's very fun to come here," Haywood said after UNC beat N.C. State 60-52 Sunday at the Entertainment and Sports Arena. "I've never lost here. (Teammate) Michael Brooker has been here five years, and he hasn't lost here either.
"When we come to State, it's almost like playing another home game."
The Tar Heels have now won five consecutive times in Raleigh, but they didn't look so comfortable there for much of Sunday's matchup.
That is, until Haywood made himself at home in the paint during the closing moments. With N.C. State trailing 53-52 and the clock running with less than 90 seconds to play, Haywood took over.
He accepted a feed from point guard Ronald Curry, went strong to the basket and drew a foul from Kenny Inge. Haywood, a 49-percent free throw shooter on the season, knocked down both of his freebies.
The development was a surprise to just about everyone in the ESA -- except Haywood's teammates.