Still, Doherty needed to find some way to motivate his squad. The Tar Heels were leading Marquette by 18 points at halftime on Saturday, and UNC's coach didn't want to see his team suffer through a letdown. So he made a bet with his team.
Doherty didn't specify exactly what the favor would be, but his players would be rewarded nonetheless if they held Marquette to less than 30-percent shooting for the game.
Mission accomplished. The sixth-ranked Tar Heels put forth a stifling defensive effort for 40 minutes and throttled Marquette 84-54 at the Smith Center. UNC limited the Golden Eagles to 29.5-percent shooting on 61 attempts from the field.
"I probably said 'No letdowns' 15 times at halftime," Doherty said. "That, as a coach, has always been one of my fears, is that a team lets down in the second half after building a nice lead."
The Tar Heels (13-2) built that nice lead by holding Marquette to 28-percent shooting in the first half. UNC also took 20 trips to the charity stripe.
The Golden Eagles (7-6) committed their seventh foul with 12:29 left in the first half. UNC scored 13 of its next 25 points before halftime from the foul line.
UNC finished the contest by making 31-of-36 freebies. Post players Julius Peppers and Brendan Haywood combined to hit 16-of-20 from the line.
"I hope I can keep doing it because this team is going to need those free throws," Haywood said.
Haywood scored a team-high 17 points and was one of five Tar Heel players to finish with double figures in scoring. Peppers came off the bench to post 13 points and nine rebounds in 21 minutes.