Several multicultural groups set up tables at the event to promote their organizations and show support for Masala, the umbrella organization for cultural groups on campus.
Sarath Kolluru, an executive board member of Masala, said the goal of the week was to promote multiculturalism.
"It's important to spread the word that there are different cultures and inform people how to access them," he said.
Kolluru said he wants to make certain that people are aware of the numerous cultural groups UNC has to offer.
Other events planned for the week include a multicultural dinner Tuesday, a date auction Wednesday, a showing of "Anatomy of a Hate Crime -- The Matthew Shepherd Story" on Thursday and a Masala dance competition Friday.
Groups participating in the festivities include Mezmerhythm, a multi-genre dance team, the Arab Club, Sangam and the Carolina Caribbean Association. The groups in the Pit said they were hoping to support Masala and at the same time publicize their own organizations.
Anna Beth Upchurch, a sophomore member of Mezmerhythm, said it was important to introduce aspects of different cultures to students.
Upchurch said the dance team was also hoping to publicize their group and possibly attract some new members.
"We are a multi-genre group, so maybe we can get some new cultures represented," she said.