Scott McClure of Chapel Hill has launched LoveLifeMatters.com, a site designed to provide people with information about relationships.
"The mission of the site is kind of like a one-stop shop for information about romance," said Ashley Sharp, a freelance media relations coordinator for the company.
McClure said he found it very difficult to find information on the Web about romance without it being pornography or information in some obscure scientific article.
"To me, it was very frustrating to find anything about romance or sexual intimacy on the Web," he said.
Although anyone can visit the site, Sharp said the site is primarily geared for people in relationships.
"We're targeting, ideally, adults 25-40 (years old)," McClure said.
"We don't want to go after the teenage (crowd). We're trying to deal with romance in a mature fashion for those that are trying to maintain the passion."
McClure said he started the site because of some statistics he considered scary concerning intimacy and relationships.
"Society has a lot of real issues with family values and relationships," he said.