The campaign aims to incite men to help end men's violence against women. Participants wore matching navy-blue shirts and white ribbon pins as they stood in solidarity in the Pit.
Junior Will Harcombe, the campaign's coordinator, stepped up to the podium in the center of the half-circle to address the crowd. "We as men have a responsibility to stand up and voice our opinions and take a stand," he said.
Don Appairius, assistant dean of students, also stepped to the podium to express his support of the campaign. He thanked all the men who had gathered, and he explained what he sees as the biggest misunderstanding about violence against women.
"I think there's a comfort zone about putting it as stranger rape," Appairius said. "But most of the rapes that actually occur are when the person feels safe and they let their guard down."
The campaign has taken place on the UNC campus for the past three years, with the theme this year being "Allies at All Times," to emphasize the assumption that rape only occurs under certain circumstances.
Men standing by the Pit and listening to the campaign were encouraged to show their support by signing a pledge and wearing a free T-shirt and white ribbon.
Sophomore Alistair Cooper, a member of the campaign's planning committee, said the intent of the effort is to alleviate the social stigma that surrounds an issue in which men are often portrayed as perpetrators.
"The purpose of this campaign is to incite open dialogue about a problem that is perpetuated by passive silence," Cooper said. "We believe that the real perpetrators are a minority, but the majority is silent, and this is where the dichotomy lies."
Sophomore Marianne Burns, who viewed the rally, said it is important to let women know that there are men out there who support them.