Junior Marty Baldwin is the source of the bright orange "Do you agree with Marty?" T-shirts, which 500 students have pledged to wear throughout the week.
Baldwin's mission, he said, is to facilitate discussion among all UNC students. "Let's search for the answers, let's search for what the truth is," Baldwin told the throng of people.
On the steps of South Building, he preached to the crowd the truth of Christianity and the importance of a relationship with God.
For the most part, his message was warmly received. "I feel exuberant," said journalism Professor Chuck Stone. "David Horowitz divided us, and Marty united us."
Senior Ashanti Sebastien, one of the participants in the campaign, agreed that it had a bonding effect. "It's great just to unite Christians in general," she said.
But not everyone in the crowd was there because they agreed with Marty.
"I think all these people are sheep," said Patrick Herring, a sophomore wearing a shirt that read "Fuck Marty" on the front and "God Is Dead" on the back. Herring said his shirt was supposed to prompt discussion, just like the orange ones.
Whether they were for or against Marty's views, many students came to enjoy the free Chick-fil-A nuggets.
Tony Holmes, owner of the University Mall Chick-fil-A, said he donated about 2000 nuggets because the campaign fits in with Chick-fil-A's corporate purpose -- to glorify God. "I firmly believe that I have my business because God has put me there," he said. "It's just about letting them hear the gospel."