On Saturday morning, the paths at the annual fair were swarming with people as crafts vendors and food stands hawked their wares in the hot June sun.
The crowds ambled between the vendor's tents, sipping fresh-squeezed lemonade and munching on homemade potato chips, onion blossoms and the main attraction - local barbecue.
Thirty-seven teams cooked more than 9,000 pounds of pork on Friday night in preparation for the estimated crowd of more than 48,000 people.
Hillsborough Chamber of Commerce Executive Director Craig Lloyd said the success of this year's Hog Day helps put the area on the map.
"We've been featured in Time Magazine and in The New York Times," he said.
Birkenstock-clad college students in beer T-shirts and men with oversized belt buckles and camouflage baseball caps mingled with stroller-pushing moms as lines stretched from the two large tents selling the barbecue.
The sandwiches, served on buns donated by McDonald's, were snapped up by the bagful.
Nancy Evans, visiting her family in Durham from Texas made the drive to Hillsborough just for the barbecue. "I try and go to six or seven barbecue festivals every year but this is my favorite," she said between mouthfuls of sandwich.
Evans' three-year-old daughter, Parker, played in the grass while her mom kept a close watch, snacking on barbecue all the while. "There just isn't barbecue like this in Texas," she said. "But I wish there was some cole slaw on my sandwich." One of Hog Day's most popular attractions, the Best Dressed Hog Contest, had to be cancelled this year.