For John Bunting, it was a bitter disappointment, a depressing start to his first year as North Carolina's football coach.
Sweet redemption for the Terrapins, a squad whose doubters were many and loud.
Stinging defeat for the Tar Heels, suddenly weary faced with the long and difficult season ahead.
As the Tar Heels trudged off Byrd Stadium's field to gather in the locker room, to puzzle over what had gone so wrong and to ponder when a win would come, Friedgen and the Terps ran in front of the student sections, singing the fight song, laughing at the coach's uncharacteristic display.
The rotund Friedgen climbed on top of a platform to lead the song as the 23-7 Maryland victory burned into the scoreboard and into the Tar Heels' hearts.
"No, we certainly can't feel very good about it," Bunting said. "I don't think there's a guy in there who feels good about what just took place. I know I feel horrible about it."
Two games into the season, and North Carolina finds itself in a 0-2 hole, with Texas, Southern Methodist, Florida State and N.C. State looming in the near future. If the Tar Heels made any progress from its opening day 41-27 loss to defending national champion Oklahoma, no one could tell.
The running game could not get going. The passing game was not much better. Even North Carolina's talented defense struggled -- in the fourth quarter, they became tired and allowed Maryland to put the game out of reach.
Bruce Perry, a redshirt sophomore, debuted in his role as successor to LaMont Jordan and rushed for 116 of Maryland's 161 running yards. Perry has been learning to run North-South instead of his East-West style because of Friedgen, a former offensive coordinator at Georgia Tech.