Beer and other alcoholic beverages are forbidden at campus athletic events, according to University policy.
"The policy on tailgating is the same as it's always been," said UNC Police Chief Derek Poarch.
But officials say the University's policy on drinking should not deter students from enjoying themselves before kickoff. Tailgating, they explain, does not necessarily imply alcohol consumption.
"I don't equate tailgating and drinking," said Steve Kirschner, director of athletic communications. "To me, tailgating is spending time with family and friends before the game."
Carolina Athletic Association President Reid Chaney agreed that tailgating still can be fun, despite the tough enforcement of alcohol regulations.
"The University is saying, `We encourage tailgating. ... We want people to be here and to get excited about Carolina football,'" Chaney said.
And he said that can be done without alcohol.
As a complement to tailgating, University officials have encouraged fans to attend a new and improved Tar Heel Town in Polk Place. "We've moved Tar Heel Town up to the main quad area, trying to make it the main focus of the tailgating experience," said Norwood Teague, associate athletic director.
This year, Tar Heel Town will feature big-screen televisions, food, beverages and a live pregame radio program.