Chapel Hill resident John Farley was thrown from his bicycle and suffered minor injuries Friday after colliding with a vehicle just off of Raleigh Road.
Farley was traveling on the sidewalk when the vehicle was pulling out of the Chapel Hill Friends Meeting Place driveway at the same time.
The driver, Will Stanley, said he was not able to see Farley because of shrubs blocking his view.
Officer Wilbur Fike of the DPS Traffic and Pedestrian unit said Friday's incident demonstrated the need for drivers to pay more attention to their surroundings and for cyclists to avoid riding on sidewalks.
"Basically, drivers should always be alert, particularly looking out for pedestrians as well as cyclists," Fike said.
Fike works with a new campaign initiated by DPS at the end of August to raise awareness about pedestrian and bicyclist safety.
The campaign includes patrols at heavy campus intersections and educational presentations.
Fike said Friday's accident was unfortunate but that the situation does not indicate a flaw in the campaign's outreach. "Of course we don't want any accidents, but these kinds of things will happen," he said.
DPS has no intentions of slowing down the campaign, Fike said, and, if anything, the accident sets an example.