Doherty made his first entrance at "Midnight with the Tar Heels," after ESPN's Stuart Scott, acting as the emcee for Friday night's festivities, coaxed Doherty's 3-point shooting opponent into taunting "Are you scared?" across the floor of Carmichael Auditorium.
Clearly, Doherty wasn't intimidated by the taunt and made his entrance like a politician, smiling and waving.
Although the name of Friday's event had been changed from last year's "Midnight with Matt," it was still Matt Doherty's show.
Doherty led the 4-on-4 coaches-versus-students effort, cheating obviously and charmingly.
"They're known for tipping it a little," said North Carolina forward Kris Lang after the game.
The students' team jumped ahead of the coaches -- and Scott -- early and pretty much led most of the game. (By the way, best moment of the whole thing -- Scott shoots a jumper at 18:24 that misses badly. Crowd goes into the ever-popular "air ball" chant. Doherty stops next to Scott, throws his arms around Scott's shoulders and cupped his hand to his ear. Priceless.)
But, much like last year's game against UNC students, Doherty's team started getting all kinds of calls.
And then, the clock stopped at 10:09. Play continued until Doherty hit a 3. Apparently the clock problem was solved, as it immediately started ticking down. Boos ensued.
"What's up with that?" Doherty said after the game. "A man's got to do what he's got to do to win."