As the state's film industry has grown to the point where it produced $250 million in revenues in 2000, both UNC's architecture and the town's friendly nature have drawn filmmaker interest.
William Arnold, director of the N.C. Film Commission, said he believes the area has even more to offer besides the right look. "(North Carolina has) a willingness to consider filmmaking proposals, which a lot of other places just turn down right at the outset because they don't want to be bothered," he said.
UNC receives roughly six to 12 proposals a year, but not all make the cut. Only selected films can shoot on campus. The 1998 Robin Williams comedy "Patch Adams" was successful in doing so -- the 1997 Morgan Freeman thriller "Kiss the Girls" was not.
And the requests keep coming. "The Pink House," an independent film that was written, directed and produced by UNC alumni, was denied permission to film on University grounds this summer. The crew shot much of the film in Chapel Hill in July and August.
The town isn't just attracting movie crews. The popular television series "Dawson's Creek," which airs 8 p.m. Wednesdays on the WB network, will primarily film at Duke this season. While plans to shoot at UNC are tentative, Producer David Hartley said UNC is considered as a location.
"We love UNC as well, and the town of Chapel Hill and the folks at UNC have been terrific," he said. "We just don't know until we get a script if we need to go up there. It's very possible. We shot a little thing today."
In order for any of these productions to shoot, both filmmakers and local officials must agree on the area's appropriateness. In the case of "Patch Adams," filmmakers sent location managers to scout the campus, take pictures and draw storyboards. And with the producer's approval, other crew members studied the area.
Once the crew believes in the location, the University must give its permission.
"Patch Adams" paid $3,500 a day to shoot on campus and brought another $3 million into the area through extra costs like lodging, supplies and reimbursements to UNC for changes it made to the campus. But as of June 2000, the General Assembly passed a bill that eliminated all fees for the use of state buildings and public property in film productions. The bill added that such property can only be reimbursed for any changes or lost revenues incurred during filmmaking. The University falls under the considerations of the bill.