But members of a student group focused on workers' rights said they are worried about the level of UNC's involvement with this labor watchdog group.
The Fair Labor Association, a sweatshop-monitoring group made up of representatives from human rights organizations and apparel manufacturers, voted unanimously last week to add three new university representatives -- including Rut Tufts, UNC director of auxiliary services.
Vice presidents of Notre Dame University and Princeton University are the other new FLA board members.
Tufts said the decision is a significant step forward for UNC, which is making efforts to ensure fair labor conditions in the production of products bearing the UNC logo. "You have clout by joining with other universities and having more of a voice," Tufts said. "Then when you bring in huge companies like Nike and Reebok to the table, suddenly you can make more and more of an impact."
Implementing external labor monitoring programs and negotiating fair labor standards also is the goal of the Worker Rights Consortium, another national workers' rights group which includes Tufts as a board member.
Tufts said his work with the WRC, which does not include representatives from apparel companies, is different from his work with the FLA.
But some members of Students for Economic Justice, a campus group which has protested UNC's contracts with Nike, said they are concerned Tufts has a position on both the FLA and WRC boards. One of SEJ's main objectives is to continue pushing for the University to withdraw from the FLA and focus its attention on the WRC, which uses a different monitoring procedure.
"It definitely seems like a conflict of interest to me," said junior Courtney Sproule, a member of SEJ.
But Sproule stresses SEJ is more concerned with the FLA's association with UNC than with Tufts' appointment. "The fact that he is on the board is disturbing, but we are more disturbed by UNC's involvement with the FLA," Sproule said.