At its monthly meeting Saturday, the UNC Association of Student Governments announced its intention to take its "Keep North Carolina Educated" campaign on the road.
ASG leaders said the campaign will focus on raising awareness of the N.C. General Assembly's responsibility to fund higher education in the state, which could offset future tuition increases.
ASG leaders said the campaign is especially needed now that the state is facing a budget shortfall between $400 million and $900 million and the UNC system is potentially facing greater funding cuts.
Brad Dixon, ASG vice president of finance, said the campaign is intended to persuade voters to pressure state legislators for adequate higher education funding or to vote those legislators out of office.
"(The campaign) is about getting out awareness to a lot of people who are footing the bill," he said.
Dixon said North Carolinians must demand that state legislators stop shirking their responsibility to the UNC system.
"We can't allow them to press through the paradigm that the state doesn't have to support the university system," he said.
Dixon said the General Assembly's higher education budget cuts force system officials to implement tuition hikes to compensate for a lack of state funding.
James Haltom, ASG vice president of public affairs, emphasized student leaders' responsibility to ensure that tuition is kept low and UNC-system schools remain accessible.