When sophomore Chris Shields steps out onto a busy street corner, he yells and dances around, shaking an empty water bottle at passing cars.
And he does it all in the name of the Dance Marathon. Shields does what is known in the Dance Marathon world as "canning" -- he stands on a street soliciting donations from passers-by.
"Even if they don't give any money, it spreads the word and hopefully helps the kids out in the long run," he said.
Funds for the Dance Marathon are also generated through private donations, UNC ONE Card payments, corporate contributions, a silent auction and profits from fund-raisers. The money raised goes to the "For the Kids" fund, which benefits patients at the N.C. Children's Hospital.
But the money goes through several steps en route to the children, starting with the Dance Marathon Finance Committee.
Committee Chairwoman Katie Jackson said that beginning in January, the 11-member committee works for about an hour a day, counting, sorting and depositing all funds collected.
Once the fund raising is completed -- this year's total reached $122,209 -- the Finance Committee divides and disperses the money to the Children's Hospital social workers quarterly.
Connie Culbreth, a pediatric social worker at the hospital, said guidelines determine who needs assistance. "Our rule is that it needs to be something that there will be an end to," she said.
In the past, the money has helped subsidize families' phone card purchases, travel expenses, hospital and medical equipment bills, mortgage payments and funeral expenses.