As fast as it makes heroes out of no-name players with hard-to-spell names (Wally Szczerbiak, c'mon in; Harold Arceneaux, nice to see you), it makes goats out of the game's best (Chris Webber, how are you? Jason Williams, we reserved your spot Thursday).
And it can make a coach age years within a matter of hours.
After Duke's loss to Indiana, the oft-eloquent Mike Krzyzewski seemed a bit out of it in the post-game press conference.
When asked if he was surprised his team lost, Coach K sounded more like a cranky old man than one of college basketball's great minds when he replied, "I'm 55 years old, and I need a hip replacement."
And the Madness is no respecter of persons, warping even the (ahem) most regarded minds in the game.
After telling the world on Selection Sunday that Southern California might be the only team that could beat Duke, a certain ESPN analyst did a 180 just days later when UNC-Wilmington upset the Trojans. "I love the way the Seahawks play," he said. "They're well-coached, and I love (UNC-W guard Brett) Blizzard. He's a PTP'er."
Behold the power of the Madness.
The Final Four is set, and the only surprise is the Hoosiers of Indiana. Kansas, Maryland and Oklahoma round out the teams which hope to be in the spotlight next Monday when CBS plays 'One Shining Moment'.
This year more than ever, the Madness got me, and my bracket looks like someone bled red ink all over it.