UNC-W formed the first collegiate partnership with Harris Teeter last week as part of the Together in Education Program.
The program has allocated funds to various educational facilities through customer contribution since its founding in 1998.
When customers scan their discount cards at one of the 142 grocery stores in the South, a percentage is allocated to the school of their choice.
UNC-W now will be included on the list of educational funding recipients.
"Educating our children has been a top priority since our first day of business," Harris Teeter president Fred Morganthall stated in a press release. "In the 2001-02 school year, we gave over $1 million to schools throughout our market areas."
The program has donated about $3 million to schools since 1998.
Mimi Cunningham, media spokeswoman for UNC-W, said she expects a lot of interest in the program because of the university's large student and alumni base.
Hoggard High School, a neighboring high school involved in the program, earned $250,000 last year with a student base of only 2,000.
UNC-W officials said they expect comparable support from the community, students and alumni.