"I decided to write as offensively as possible," he said.
Speaking on a variety of topics such as "TV-induced Alzheimer's," and silencing the rational mind, Palahniuk easily matched the persona his books reflect.
It's hard to believe that publishing his most widely known book -- the cult classic "Fight Club" -- was a fluke.
Palahniuk sat in a backward chair with his shoes off as he told eager screenwriters that both his book and movie contracts fell into place because of one or two determined individuals.
The majority of people at Twentieth Century Fox studios and publisher W. W. Norton were adamantly opposed to accepting the deranged and incomprehensible novel in any form. "If the marketing people can't pigeonhole it, they reject it," Palahniuk said.
Luckily, he was able to find "the people who most strongly connect with (his) work" -- a must in the industry.
Instead of talking books the whole time, however, Palahniuk addressed concerns about something he considers an atrocity -- television viewing. He told the audience that studies say television might even cause Alzheimer's. To Palahniuk, anything is preferable to television.
"Even my dumbest friend is better than TV, and I have some pretty dumb friends," he said.
Obviously, Palahniuk's disdain for television does not carry over to the big screen. He told the audience how pleased he was with the efforts put in to the making of "Fight Club" and the final product.
