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The Daily Tar Heel

Office Looking at Importance Of UNC to Economy of State

UNC has returned state dollars threefold

The University's Office of Economic Development is constructing the report, called "The Impact of Carolina on the Region's and State's Economy."

"(The report) is a continuation of something we've done in the past," said Michael Luger, director of the office and a public policy professor. "We were asked to assess the ways to measure the importance of UNC to the state's economy."

The report was first constructed in 1993 and, until recently, was updated informally.

The OED has made it a biennial report, planning to resubmit surveys and conduct new research every couple years.

The report illustrates UNC's influence over the local and state economy. According to figures from the 1993 report, for every dollar the state legislature appropriates to the University, it returns $3 to the state, earning back the state's investment Luger said.

Luger said UNC's ability to attract and retain professionals -- such as doctors, lawyers and business leaders -- contributes greatly to the state's economic status.

The University also brings in several new businesses and provides employment opportunities for N.C. residents.

"(The report) is one way for us to show to the legislature and the public in general how important universities are, especially this one," Luger said.

The report, which will be completed in the spring, will probably contain results very similar to those in previous reports, Luger said.

Officials at the office have assembled statistical data from University purchasing information files, special events offices, athletics and other sources, along with using software to conduct multiplier analysis on the data.

Researchers are working on collecting primary information by surveying faculty and students to find out if UNC affected their decision to come or stay in North Carolina versus moving to a different state.

"Certainly a significant number of University students (stayed in North Carolina because of UNC) because you all are a very accomplished group with lots of options," Luger said.

"If UNC weren't available, it would have been another university ... in another state."

The University Editor can be reached at udesk@unc.edu.

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