Eastern or western style, urban or rural, he can't get enough.
McKinney certainly isn't alone in his enthusiasm for this Southern tradition, but he might be the king of barbecue at UNC.
About a year ago, McKinney, a senior political science major, founded the Carolina BarBQ Society, an organization that meets about once a month to eat barbecue at various locations around the state.
"Some friends and I were just going out to eat barbecue a lot," said McKinney about what prompted him to found the society. "Ever since we could drive at UNC, we've been going to these restaurants."
McKinney, who hails from South Carolina, said most of his friends were from out of state or from major cities in North Carolina and had not really been exposed to rural culture.
"There are so many little cultures in North Carolina," McKinney said. "A lot of people have never gotten off the highway."
The idea for the society was an immediate hit, with 40 people at the first meeting. That number quickly grew to 140 members, including students, faculty members and Chapel Hill residents.
In addition to eating barbecue, McKinney hopes members can gain some education and insight into the culture of the South.
"Will has done a terrific job; he's been able to put it in a historical context," said Eric Mlyn, the director of the Robertson Scholars Program at UNC and Duke University and the society's faculty adviser.