The message is meant for undergraduates, meant to inform them of the importance of alumni contributions to the University and to ultimately groom undergraduates into becoming donors after they graduate.
The Good to Know campaign has been around since 1999 but has recently stepped up its efforts since the Carolina First Campaign entered its public phase in October.
But one has to wonder how much the current generation of UNC-Chapel Hill students will be willing to donate as young alumni. For the past four years, UNC-CH increasingly has struggled to keep pace with peer institutions as the state budget has shrunk and enrollment has increased.
In a virtual financial bind, UNC-CH administrators and state legislators have placed the burden on students' backs.
Since the 1999-2000 school year, the freshman year of the senior class, tuition has been raised four times, marking a 63 percent increase for in-state tuition and fees and a 31 percent increase for out-of-state tuition and fees.
One of those increases even was retroactive, forcing students to pay extra for a semester of classes they had already paid for.
And the tuition increases are far from over.
Just last Thursday, the Tuition Task Force met to discuss the next round of increases, which likely will start next year and call for a $1,200 increase over three years.
While the tuition increases have come along with financial aid packages, there are a significant number of students who do feel the full force of the burden.