In partnership with UNC senior Cam Carrithers, the senior photojournalism major financed Patchwork, a compilation record that sews together the music of little-known local and bigger-name bands.
"These are rock songs which wouldn't have been heard if it hadn't been made," Arthurs said.
"Two of the bands have broken up, some are just starting, and some are in the middle. It's a rare combination, and that's why it's called Patchwork."
Patchwork began to piece together shortly after Arthurs launched his Web site, mereexposure.com, as his Journalism 88, "Introduction to Multimedia," project Dec. 8, 2001.
Arthurs said Mere Exposure provided a way for him to combine what he loved -- photography, video and writing -- with music.
As he formed more relationships with bands, Arthurs nourished a desire to help smaller, less-established groups.
"That was the general idea behind deciding to put together a compilation, to have some bigger-name bands that would make people take notice but also an equal number of new bands that deserve the attention," he said.
With friend and Mere Exposure collaborator Carrithers, Arthurs plunged into the financial risk of initiating an indie music label.
"The independent music scene is cluttered with indie labels that go under after one record," he said.