The taunt was a mere peep at first, but by the time Chris Hobbs walked toward the tunnel leading to the Clemson locker room, it had crescendoed to a booming chant.
"You can't win here!" yelled the North Carolina students standing in the risers.
Hobbs, who earlier had beaten his chest and screamed "This is my house!" at the student section, kept his eyes on the ground as he silently disappeared into the bowels of the Smith Center.
He tried to ignore the crowd's jeers, but perhaps more galling was the missed opportunity.
In one of the most exciting UNC-Clemson matchups ever in Chapel Hill, the Tar Heels fought through foul trouble and a bruising Tiger interior to beat Clemson 68-66 before 17,451 raucous fans Tuesday night.
It was the 49th consecutive home victory against Clemson for North Carolina (10-5, 2-1 in the ACC), which has never lost to the Tigers in Chapel Hill.
"I think if you paid (to watch the game), you wouldn't feel cheated," said UNC coach Matt Doherty. "It's a shame somebody had to lose."
The physical, intense matchup was a classic midseason conference game that essentially came down to one Clemson possession with 21.9 seconds left.