Franklin Street will once again be adding a major fashion name to its 100 block.
Polo Ralph Lauren confirmed Friday that it had signed a lease to open the second branch of its new Rugby store at 135 E. Franklin St.
"The only choice in the South had to be Chapel Hill," said Nancy Murray, senior vice president of global public relations and financial communications for Ralph Lauren.
The Rugby line debuted on Newbury Street in Boston on Oct. 23, as a new medium to try and attract a younger customer base.
Murray said that the Rugby stores will be positioned close to markets around major and important college campuses.
"It's in the 18- to 25-year-old range. It's authentic," she said.
According to Kathleen Greer, a corporate communications officer, the Rugby label is sold exclusively in Rugby store locations.
Newbury Street was chosen because of its proximity to a major college market.
"We're very excited that our second Rugby store will be opening in Chapel Hill in the spring," Murray said Friday, after hearing from Ralph Lauren's real estate director that the lease had been signed.