In the past Chancellor James Moeser has used his State of the University address to outline bold campus-based initiatives.
This year he set his sights outside University borders.
About 400 members of the University community packed into the Great Hall of the Student Union on Thursday to hear Moeser's fifth annual address.
His message was simple: In light of persistent changes in the global education market, the University must expand its horizons to compete on a global level.
In UNC's endeavors, it also must act as a leader, compelling the state to follow its outward vision, he said.
"North Carolina must compete in this global economy," Moeser said. "So it is absolutely critical that its flagship university be a player on the world stage. We must be engaged internationally."
And he said the groundwork already has been laid.
The University's current initiatives and ongoing programs are set up to empower North Carolina's ability to adapt to the 21st century.
"Our University is deeply engaged in the issues that matter most to North Carolinians: their health, their economy and their education, both for themselves and their children."