Students seem to be doing it everywhere - in the middle of the Pit, the back of the library or at a crowded fraternity party.
Gossip is an almost unavoidable aspect of social interaction.
"I don't think it's a very nice thing to talk about people behind their backs," junior Stephanie Atkinson says. "But everyone does it."
For years, getting the skinny has been tainted by negative connotations, but the practice has been brought to academia by recent research that shows gossip plays an important role in social interaction.
Long-term studies on subjects ranging from U.S. middle-school children to their Pacific Islander counterparts show that one-fifth to two-thirds of daily conversation is devoted to gossip regardless of the demographic.
Mitchell Prinstein, a UNC professor of psychology, says gossip is used as a tool for people, especially during the adolescent years, to find a sense of self based on the opinions of their peers.
Research also suggests that gossip can be used as a way of coping with emotional distress instead of as a means of harming someone, says Prinstein, who teaches a peer-relations course.
For Michael Reklis, gossip is amusing because it's a way to analyze other people's faults.
"That's why people like it," says Reklis, a junior communication studies major.