If you see someone handing out fliers in the Pit this week dressed as a gorilla, don't be surprised.
It's just an example of how far some student performance groups will go to attract new recruits.
With more than 10 groups competing for students who thrive under the bright lights, some organizations will do whatever it takes to gather fresh talent.
"We perform at Freshman Camp, sing in the Pit and are performing at Fall Fest to let freshmen know who we are," said Emily Burns, the business manager of the popular, all-female a cappella group the Loreleis.
Knocking on dorm room doors, sitting in the Pit, hanging fliers in virtually every building on campus and holding wild publicity stunts are other methods these groups use to attract students to interest meetings and auditions.
Sean Casserly, one of three producers for Lab! Theatre, UNC's oldest and most active student theater group, has assisted in planning fall shows and publicity ventures since this spring.
"We've already got general interest meetings set up in Kenan Theatre so we can pull in as many freshmen as we can," Casserly said.
"We can tell them what Lab! stands for, how many shows we have going on and let them know we've already got our first set ready to go - ready for them to audition."
Lab! offers as many as 12 shows each school year, allowing a large number of students to participate.