It might not be black, but organizers are hoping you'll notice the Tar Pit at Kenan Stadium when this year's football season officially kicks off.
To amp up the stadium's atmosphere, Tar Pit planners reorganized the student section - shifting the Marching Tar Heels and Carolina Fever into the west end zone seating.
"The section behind the goal post is empty virtually every game, and that just looks bad," Carolina Athletic Association President Colby Almond said. "We students should be filling up every section, and it should be packed every game."
Organizers said they hope that by shifting the marching band and Carolina Fever - two of the loudest student sections - other students will follow and fill the notoriously vacant area.
New speakers installed in the section will broadcast the band and student section to other parts of the stadium and help students hear in-game announcements, said Carolina Fever Director Kellan White, who helped organize the section.
Despite the shifts, organizers said the overall structure of student seating will not be affected.
"There is no drastic change for student seating," said Clint Gwaltney, associate athletic director for ticket and Smith Center operations.
Of the about 60,000 seats in Kenan Stadium, about 12,000 are reserved for students, and Gwaltney said this number will not change.
Some students said they'd be willing to forgo a better view to sit in the more spirited section.