Chancellor Holden Thorp said he hopes that a speech today will spark interest in the long-awaited Innovate@Carolina plan.
The plan, which will cost $125 million, aims to make UNC a leading university in innovation and entrepreneurship.
Thorp said he will be using his recently-published book, “Engines of Innovation: The Entrepreneurial University in the Twenty-First Century,” to better explain the plan to the University’s students and community.
Thorp and his co-author, Buck Goldstein, will be hosting a book signing following the event.
The book lays out a plan for the innovation process in a purposefully vague way, Thorp said.
“We want to challenge our University and others around the country,” he said.
Thorp said he wants the speech to teach individuals how they can get involved and recognize how things they already do can be used in the plan.
The current student population has a broader perspective than past generations, which would promote the ideas behind the plan, he said.
“We have all the ingredients we need to face the challenges in front of us,” Thorp said.