Social media are a means to an end, whether it be to connect with employers, find old friends or share pictures.
But it can be a waste of time if used improperly, said Patric Lane, health and sciences editor for UNC News Services.
Lane was one of several speakers on Saturday to address social media and its potential at the SMART conference hosted by University Career Services.
“It’s a means to an end, but if you use it the wrong way it ends up being meaningless,” Lane said of Twitter.
Twitter was a prominent topic at the SMART conference, but speakers and audience members also addressed blogging, Facebook and location-based services.
It was the first conference of its kind at the University, with about 65 attendees, said Gary Miller, assistant director of University Career Services.
He added that costs were minimal because speakers were either students or were provided by Triangle Interactive Marketing Association.
KeAnne Hoeg, web services coordinator for N.C. State University’s Industrial Extension Service, said Twitter has built awareness of her program at the school.
“I feel much closer to these groups who weren’t aware of us before and now are more likely to invite us to events,” Hoeg said.