Column: Alcohol: It’s the footprint in your hand

There is a way to inspire environmental-consciousness in almost everything UNC students do on a daily basis. Eating, studying and even football games at the University have become sustainable. However, what might be overlooked is the tradition that takes over campus before every game — the tailgate.

For that matter, what about every leisure event (of which there are many) involving alcohol? In the interest of environmentalism, it’s time to consider whether alcohol can be green anytime other than St. Patrick’s Day.

Beer

Beer, probably the most popular drink at those tailgates and parties, packs most of its environmental punch with its packaging. Sustainability consultant Pablo Päster calculated that shipping cans creates fewer emissions than bottles. Cans also tend to be recycled more than glass. And, just so all party-throwers know, kegs happen to be the most green, in terms of both shipping and materials.

Wine

According to a 2007 study by the American Association of Wine Economists, wine adds to carbon emissions mostly through shipping. A consumer can therefore minimize the environmental damage of their merlot by buying wine made relatively close to home. Since North Carolina is on the East Coast, that means European wine (or champagne for the super classy) travels a shorter distance than those from California.

Liquor

All liquor production tends to be worse for the environment than wine or beer. Rum and tequila are usually made from sugarcane or molasses, two particularly destructive crops. “Reviews in Environmental Science and Technology” estimated that for one liter of tequila, 10 liters of toxic acidic waste is created. Vodka and gin are made from a mix of grains, so they require more energy and water than other spirits.

Ways to ‘green-out’

Fortunately, the alcohol industry is wising up to its environmental impact. The New Belgium brewing company, whose beer is sold all over the United States, has made a commitment to reduce its carbon footprint. True, it’s a little more expensive than a Natty Light, but isn’t it worth it to know that your good time is saving the environment?

Many liquor producers are also devising creative ways to minimize ecological damage. Maker’s Mark bourbon recycles byproducts to generate renewable energy. TRU vodka not only uses organic products, 25 percent less glass than regular bottles and labels printed on corn fiber, but it also made a promise to plant a tree for every bottle sold. Your pre-game Bloody Mary just got so much more exciting, right?

Environmental awareness is about more than science and Al Gore. It also applies to one of (21 and over) college students’ favorite pastimes. So for your next tailgate, think about what you’re buying and, by all means, recycle your Solo cups.

Holly Beilin is a sophomore global studies major from Fort Lauderdale, Florida. Contact her at hbeilin@live.com