A camel with black sunglasses walks into a bar.
Sitting down, he sees a clown with a yellow jumpsuit, white face paint and red hair, drinking an appletini.
RONALD: I’m glad you came. I thought you were dead.
JOE: Not dead, but in hiding. I’m the Tupac Shakur of mascots. “The Man” killed me off because I spread unhealthy messages to kids.
RONALD: (laughs) Tupac. That’s a good one. Listen, I need some advice.
JOE: Hit me.
RONALD: Things are getting bad. The new health care reform bill mandates calorie labels in chain restaurants, and San Francisco banned Happy Meals. Other places are proposing “sin taxes” on fatty foods and sugary drinks. What’s next, a law that forbids people from eating fatty foods in public places?
JOE: Let’s not get carried away.
RONALD: So, how do I combat proposals for “sin taxes?”
JOE: Why don’t you take control of the issue? Charge less for Coke Zero than for Coke and give kids a cooler toy for healthy meals — Harry Potter action figure for apples, Ron Weasley for fries.