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Fire?ghters to raise awareness for breast cancer, will hold fundraiser at UNC-Louisville football game

Photo: Fire?ghters to raise awareness for breast cancer, will hold fundraiser at UNC-Louisville football game (Chessa DeCain)
Captain Robbie Borgesi, Ashley Brooks, firefighter, and David Park, fire equipment operator, of Chapel Hill Fire Department -- Station 1 sport pink undershirts as part of their uniform during Breast Cancer Awareness Month.

When Captain Byron Greeson proposed the Chapel Hill Fire Department take part in National Breast Cancer Awareness Month, he had his mom — a two-time breast cancer survivor — in mind.

Greeson’s idea caught on. Firefighters have decided to wear pink as part of their uniform during October and have planned a fundraiser for cancer research for the UNC football game Saturday against Louisville.

“We’ve had a number of personnel in the fire department who have either personally or within immediate family been affected by cancer,” Fire Chief Dan Jones said. “It’s become sort of personal.”

Jones said those experiences inspired firefighters to don pink polos or uniforms to raise awareness.

To raise funds for a cure, he said the department will go even further — parking a pink fire truck signed by cancer survivors from across the nation outside of Gate 3 at the game.

The truck is one of several that tour the United States with the Pink Heals fundraising campaign.

Together, the trucks have visited more than 1,000 cities and gathered more than 40,000 signatures to date.

The department will also sell T-shirts at the game, Jones said.

All proceeds will go to the Lineberger Comprehensive Cancer Center.

Jones said the fire department’s campaign has received support from groups across the community.

The UNC athletic department agreed to help out, and at Saturday’s game football players, coaching staff, cheerleaders, the marching band and police officers will sprinkle their uniforms with pink to show support for the cause.

“My understanding is that even Rameses is gonna have some pink on,” Jones said.

Sorority Zeta Tau Alpha will also help the fire department raise funds and will hand out pink ribbons at the game, said Carly Buch, the group’s president.

“Of course we want the students to wear Carolina blue as always, but it would be nice to see some pink in the stands,” she said.

Jones said he was amazed at how the idea had gathered fuel.

“It’s a blessing for all of us here in the Triangle to live and go to work and school in the same neighborhood as one of the best cancer hospitals in the world,” he said. “We want to support that activity.”

Though this is the first time the fire department has held a fundraiser for cancer awareness, both Jones and Greeson said they hope to make it an annual event.

Jones said the athletic department has invited the firefighters and the pink fire truck to return in February for the UNC women’s basketball game against N.C. State University.

The game is held in honor of the team’s former coach, Kay Yow, who passed away from breast cancer.

As for October’s activities, Carrboro resident Tanya Jisa said the fundraiser was the right thing for Chapel Hill to do.

“Any public health initiative is great to inform people and give them the opportunity to participate in the fight against cancer.”

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Contact the City Editor at city@dailytarheel.com.