UNC’s student One Cards get redesigned

The card every UNC student carries in his or her pocket got a makeover Monday.

The familiar Old Well design featured on One Cards has been replaced by a simpler white and blue design with a UNC watermark.

One Card office employees said the finalization of the Wells Fargo-Wachovia merger made it a good time to bring a fresh look to the card.

“The transition from Wachovia to Wells Fargo happened last Friday at 4 p.m., so we issued our last Wachovia card on Friday,” said Jim Clinton, director of card operations.

The card’s design has not been updated since 2002, he said.

“From what I’ve been told by marketing consultants, landscapes are out as backgrounds for cards.”

Clinton said the One Card office decided to change the design last spring, knowing there was a cutoff date by which all Wachovia logos would have to be changed to Wells Fargo.

He said the office worked with Wachovia on the new design.

Clinton said students provided feedback in determining the new design.

“The students I did run this by actually came up with the idea of the UNC watermark.”

One Card office employee B.J. Riesland said the design came in hopes of staying current.

“We try really hard to keep up with the kids,” she said.

Sophomore Sia Johnny got a card with the new design Monday.

“I like the color. It’s brighter, and it’s new,” she said.

“It looks more Tar Heel-ish.”

Clinton said the cards are paid for by Wells Fargo.

“It will not cost us anything other than the ribbon to print it on,” he said.

Though the new cards are now made in cooperation with Wells Fargo, Clinton said students with Wachovia VISA cards will still be able to use their cards.

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