The opening of 140 West in April brings with it the hope that the eight-story, $55 million project will both fit in with, and improve, Chapel Hill’s college town atmosphere.
140 West and its managers must be certain to focus on two essential items to ensure a successful opening and future: They must positively incorporate UNC students and blend into the Chapel Hill community.
Many have wondered how this massive mixed-use development located at the corner of West Franklin and Church streets might change the dynamic of Franklin Street.
The development manager at 140 West developer Ram Realty Services, Jon Keener, is right in his attempt to further develop Franklin Street. After all, as Chapel Hill Economic Development Officer Dwight Bassett points out, Chapel Hill’s capacity for business development hasn’t been saturated.
But some caution must be exercised as the opening date inches closer. Development for its own sake isn’t enough.
But inclusive plans, like the proposal to allow students to come and play live music in the plaza, should be commended and should serve as an example for future projects — assuming 140 West follows through on this idea.
In addition, by building a structure that fits Chapel Hill’s aesthetics, 140 West will effectively blend into its Franklin Street environment.
Keener should be applauded for his resolve to make sure the development is distinguishable from architecture elsewhere in the country. Maintaining local culture is key.
Ideally, 140 West will foster Chapel Hill’s student-friendly atmosphere while still serving the business needs of the community. But that won’t happen unless those in charge at 140 West make an effort to do so.
