The Daily Tar Heel
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Sunday, Jan. 26, 2025 Newsletters Latest print issue
The Daily Tar Heel

Athletics help build the University brand

TO THE EDITOR:

There is no reason to continuously target our athletic department, especially our two “revenue sports” in articles concerning academic integrity, resource availability, etc.

Make no mistake; our student athletes are here to improve their career prospects just the same as any other student.

Some people have worked hard enough to earn a living in sports, and UNC would be doing them a great disservice by hindering their progress toward profitable careers.

Consider how much money these athletes attract and how much more exciting college life is at a school with strong athletics.

People want to come to UNC in part because our athletic success greatly enhances the college experience.

Does UNC have its own Pop-Tart because of its academic reputation? I doubt it.

Now consider what a university’s true mission should be.

If it is to prepare students for future careers, then while most of us UNC students can’t be NFL or NBA superstars, that doesn’t mean we should restrain those who can.

Braden Rimbault ’14
Economics

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