In addition to Kendall Marshall and Taylor Swift, @ChapelHillPD should become a mainstay to all self respecting Twitter feeds in Chapel Hill.
In a town with an age demographic that trends young, the use of social media is a necessary component of any outreach program that hopes to have a significant impact.
The Chapel Hill Police Department has successfully done this by recently beginning to post the times and locations of upcoming speed enforcement operations. This strategy creates a much safer traffic environment.
By embracing these modern forms of media, the Chapel Hill Police department has demonstrated an effective way to keep the roads safe.
Boasting over 1,000 followers on Twitter and hundreds of likes on Facebook, the police department has the ability to reach a large portion of the community.
With each tweet and post about speed enforcement operations, the police department now has the ability to slow down traffic throughout Chapel Hill.
This also demonstrates proper priorities.
While many police departments are often accused of issuing unnecessary tickets in order to meet quotas, this communication demonstrates that the Chapel Hill police are more concerned with keeping the streets safe than gaining money for the town through fines.
“If we don’t write any citations, we have completed our mission and caused traffic to slow down,” said Drew Cabe, Crash Investigation Traffic Enforcement Officer in a recent CHPD Facebook post.
