The Rawlings panel’s recommendation for spending caps on operating expenses for specific sports is impractical and would hinder schools with rich athletic traditions.
This recommendation is among those in the report that is beyond the scope of the UNC athletic department and would have to be enacted on a national level.
Athletics have long been a big draw for alumni, and — more importantly — a major source of donations at many of the top programs in the country.
The vast majority of involved alumni pay more attention to the football team of their alma mater than to the research of its economics department, as backward as that may be.
So why enact a spending cap on an area that so many people are passionate about?
For better or worse, alumni have significant sway in the direction of their alma mater, and an NCAA-mandated spending cap could be met with vehement resistance.
If spending is limited on athletics that alumni have spent so much money contributing to in the past, they might be concerned about schools’ commitments to their valued cause.
A spending cap would unjustly level the athletic playing field for smaller schools that do not view athletics as a priority.
Punishing schools with rich athletic tradition by prohibiting them from fully using their superior resources is counterproductive.