Students on campus might have noticed an evil, chalk-drawn Rameses or stumbled upon VHS tapes hiding in various academic buildings.
These messages were created for both a good cause and a class.
Journalism students in a course titled “New Media Technology and Its Impact on the Future of Advertising, Marketing and PR” are participating in a social media contest to raise money for local nonprofit organizations.
The course is divided into two sections — of about 40 students each — that create advertising campaigns for a nonprofit organization using social media. The teams compete against each other to see which campaign gets the biggest response.
Journalism professor Gary Kayye, who teaches the course, said its goal is for students to gain the real-world experience they will need in order to succeed in the current media climate.“This year, they’re mostly the same in that the goal is for them to use new media and new media marketing tools that are readily available to brand and market an event with no money,” he said.
Kayye has been teaching the course since 2009, but said this is the second year the projects have been launched campuswide.
He said he thinks it is essential that students create a product with a purpose.
“We don’t want to create something just for the sake of creating it,” he said.
He said students need to be familiar with all types of media in order to market their brand.